Saigoniste To Remove Ho Chi Mama sign now

We the undersigned are writing to express our outrage at your store's use of a Vietnamese caricature, Ho Chi Mama.

Your play on Ho Chi Minh's name and having her speak in broken English is ridiculous. By keeping Ho Chi Mama, you perpetuate stereotypes that Vietnamese and Asian Americans have been battling for centuries. The "fortune cookie dialect," romanticism for colonialism, and disregard for complaints made to your store in the past year, are all reprehensible. Ho Chi Mama is offensive and a reflection of your ignorance. We find no humor in your effort to belittle and repackage Orientalism for consumption.

We are a people, not a marketing tool.

Love Vietnam? Love the people? Then love our voices and anger. It's beyond being un-PC to market a country like a hip shopping mall. To maintain that it is right to keep Ho Chi Mama by virtue of her popularity with your Asian and non-Asian patrons denies culpability. Fortunately there are Asian, non-Asian, and particularly Vietnamese who make it a point to not patronize your store explicitly because of Ho Chi Mama. Stereotypes affect more people than those who frequent the Soho and Nolita areas in New York City. Stereotypes affect communities everywhere.

We ask that you remove Ho Chi Mama from all forms of marketing (product tags, window display, website, etc.) and submit a public apology to the signatories of this petition. While your shop maintains that Ho Chi Mama is not offensive to a majority of people, this petition will demonstrate otherwise.

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Goal reached !
1000 / 1000

Latest Signatures

  • 12 February 20161000. Deborah W
    I support this petition
  • 29 January 2016999. David T
    I support this petition
  • 29 January 2016998. Cathy Duffy
    I support this petition
  • 28 January 2016997. Shalin P
    I support this petition
  • 25 January 2016996. Lien N
    City, State La Quinta, CA This so offensive! Please remove Ho Chi Mama.
  • 24 January 2016995. Annie K
    I support this petition
  • 20 January 2016994. Cade Meza
    I support this petition
  • 05 January 2016993. Elaine P
    I support this petition
  • 04 January 2016992. Alvina Y
    I support this petition
  • 30 December 2015991. Deborah Kg
    City, State Stow, OH If something is said or done to offend a person(s), why would you continue to do or say that thing? Just to be bull-headed or cruel? I don't get it.
  • 28 December 2015990. Thy D
    I support this petition
  • 25 December 2015989. Thanh K
    I support this petition
  • 16 December 2015988. Hanh N
    I support this petition
  • 12 December 2015987. Gerald M
    I support this petition
  • 29 November 2015986. Bao P
    I support this petition
  • 24 November 2015985. Giefaan K
    I support this petition
  • 13 November 2015984. Model M
    City, State Chapel Hill, NC A political cartoon about this movement is at
  • 10 November 2015983. Asha P
    I support this petition
  • 03 November 2015982. Natalie Chaub
    City, State denver, colorado It's bad enough that some people are still stupid enough to stereotype us in the first place, but to take it to a level where someone is profiting from the ignorance? That's just plain unprofessional.
  • 18 October 2015981. Kim N
    City, State California I went into the store out of curiousity when I was in Soho last week and walked away in disgust that you people are profiting off of an impoverished country whose long history of colonialism still damages its people today. Are you
  • 17 October 2015980. Chadia W
    I support this petition
  • 14 October 2015979. Tamara D
    City, State New York, New York I find the website and sign horribly offensive. I'm even more concerned about the owners' apparent lack of understanding, true interest and respect for Vietnamese culture.
  • 12 October 2015978. Charlene M
    City, State Big Apple Thanks for removing from your web site the bit about "love longtime" since it's clearly a reference to Vietnamese prostitutes in war torn Saigon. You said you'd be keeping the "Ho Chi Mama" character, though. Great idea: Ho Chi Mama
  • 12 October 2015977. Jean W
    City, State Medford MA You can claim ignorance and unintentional racism just one time. Now that you've gotten quite a few and phone calls to let you know that imagery and materials you're using for your marketing are racist and offensive, what's keeping
  • 10 October 2015976. Sharon H
    City, State ann arbor, mi shame on saigoniste.
  • 08 October 2015975. Rena P
    City, State Chicago, IL While it may appear that this is not offensive to most people, it is fundamentally racist and attempts to exotify and commodify other cultures. Please address this issue.
  • 06 October 2015974. Jonathan R
    City, State Chicago, IL The time has come for people to be seen as people. May this petition be a testimony to the invisable victims.

browse all the signatures

Leann MaloneBy:
City LifeIn:
Petition target:
Saigoniste Owners Cynthia Ashworth and Hugh Duthie


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