Protest Merial's use of Cesar Millan as spokesperson sign now

We, the undersigned dog fanciers, stand in support of the American Veterinary Society of Animal Behavior's letter to Merial,posted below. We protest the use of Cesar Millan as a celebrity spokesperson for their advertising campaign for their parasite prevention products.

Sent: Monday, June 15, 2009

AVSAB Letter to Merial
Today at 9:59am
Dear Dr. Line,

The executive board of the American Veterinary Society of Animal
Behavior is deeply troubled to learn that Merial, a leader in the
veterinary healthcare industry, is using Cesar Millan in a
promotional campaign for Heartgard and Frontline. We are even more
disturbed to find that Merial is cross-promoting Mr. Millan's
behavior video as part of this campaign. Merial's executives may not
be aware of the fact that the American College of Veterinary
Behaviorists (ACVB), the American Veterinary Society of Animal
Behavior (AVSAB) and the Society of Veterinary Behavior Technicians
(SVBT) have uniformly spoken out against the punishment-based
techniques employed by Mr. Millan on his television show "The Dog

At best, the show is entertaining but misleading to pet owners. At
worst, Mr. Millan's techniques and misinformation have contributed to
increased aggression and anxiety or resulted in physical injury to
the pet and/or pet owner. As practicing veterinarians, we all
unfortunately have seen many cases of the latter. Merial claims to
"enhance the health, well-being, and performance of animals." The use
of Mr. Millan as part of an advertising campaign speaks otherwise.

In these difficult economic times, it may be understandable that
Merial would want to use a "celebrity" to advertise its products in a
direct-to-consumer fashion. However, had Merial taken the time to
investigate, it would have found that Mr. Millan's philosophy runs
counter to the standard-of- care promoted by veterinary behaviorists
and taught at veterinary schools.

We are deeply saddened that Merial's executives are not more
supportive of the veterinary behavior community and its efforts to
promote knowledgeable, scientifically- based, humane training methods.
We remain concerned that your company's support of Mr. Millan's
controversial training methods through the distribution of his video
and financial support of his show will contribute to the number of
difficult dogs and injured owners that we have to eventually console,
counsel, and reeducate. Perhaps Merial would like to support our
efforts to counteract the negative impact of this unfortunate
marketing choice that may ultimately serve to alienate educated
veterinarians, dog trainers, and owners alike.


E. Kathryn Meyer, VMD (President)
John Ciribassi, DVM, DACVB (Immediate Past President)
Karen Sueda, DVM, DACVB (President Elect)
Kari Krause, DVM
Kelly Morgan, DVM
Valli Parthasarathy, PhD, DVM
Sophia Yin, PhD, DVM
Laurie Bergman, VMD, DACVB

Posted with permission from the AVSAB.

For the source of this article: See:

Sign The Petition


If you already have an account please sign in, otherwise register an account for free then sign the petition filling the fields below.
Email and the password will be your account data, you will be able to sign other petitions after logging in.

Privacy in the search engines? You can use a nickname:

Attention, the email address you supply must be valid in order to validate the signature, otherwise it will be deleted.

I confirm registration and I agree to Usage and Limitations of Services

I confirm that I have read the Privacy Policy

I agree to the Personal Data Processing


Who signed this petition saw these petitions too:

Sign The Petition


If you already have an account please sign in


I confirm registration and I agree to Usage and Limitations of Services

I confirm that I have read the Privacy Policy

I agree to the Personal Data Processing

Goal reached !
1000 / 1000

Latest Signatures

  • 29 February 20161000. S Jh
    I support this petition
  • 29 February 2016999. Nancy E
    I support this petition
  • 28 February 2016998. Fran D
    As founder of a rescue group that specifically opposes Cesar Milan's 'training' methods, this aboslutely disgusts me. There are many wonderful spokespersons with appropriate skills and training methods. zip code 01880 organization affiliation Beagles of
  • 26 February 2016997. Jill W
    I support this petition
  • 20 February 2016996. Stefanie R
    I support this petition
  • 14 February 2016995. Raymond L
    Please do not allow this zip code 19149 organization affiliation APDT,
  • 03 February 2016994. Hot Nakedcoedsh
    HOT NAKED COEDS!!! zip code COEDS organization affiliation u
  • 01 February 2016993. Lisa B
    the choice of Mr. Millan is indeed a poor one. Looks like I may need to use a different source for my K9 meds. zip code 03451 organization affiliation Cheshire Kennel Club, Canine Alert Search Teams, American Kennel Club, Labrador Retriever Club of the P
  • 01 February 2016992. John Hw
    76 Seymour Ave SE zip code 55414 organization affiliation Twin Cities Obedience Training Club
  • 29 January 2016991. Robyn H
    I support this petition
  • 22 January 2016990. Nina H
    dogs deserve good treatment... zip code 3322
  • 18 January 2016989. Nancy Williamsmaacaabr
    I agree fully with the statement of this petition. I am an Associate Certified Applied Animal behaviorist by the Animal Behavior Society, and a registered veterinary technician in the state of MD zip code 21102
  • 16 January 2016988. Derry M
    I support this petition
  • 16 January 2016987. Nicole E
    I support this petition
  • 16 January 2016986. Sheila S
    I support this petition
  • 13 January 2016985. Amanda Rodgers
    Don't do it!!
  • 13 January 2016984. Mindy S
    I am a customer of Merial's products, and needless to say I'll be taking my business elsewhere if Millan is genuinely used as a spokesperson for this company.
  • 12 January 2016983. Johnny Angelmscc
    This sets back behaviour 30 years zip code 34684 organization affiliation PTS
  • 27 December 2015982. Kelly J
    I support this petition
  • 26 December 2015981. Heather Zaretskyd
    I support this petition
  • 25 December 2015980. Sheila Heilfergusonahtpdtc
    I support this petition
  • 24 December 2015979. Jb T
    - zip code 27615 organization affiliation English Cocker Spaniel Club of America
  • 19 December 2015978. Robin H
    I support this petition
  • 19 December 2015977. Glenda W
    I support this petition
  • 19 December 2015976. Wayne Eh
    I support this petition
  • 17 December 2015975. Arlene N
    I am a firm believer in positive reinforcement without the use of punishment as well as no food rewards. Love and encouragement are the necessary components to creating a responsive dog!
  • 15 December 2015974. Patti Schaeferd
    I support this petition

browse all the signatures

Letha RangelBy:
City LifeIn:
Petition target:
Merial corporation


No tags


Invite friends from your address book

Embed Codes

direct link

link for html

link for forum without title

link for forum with title