Petition against Benjamin Moore's e-store sign now

On Monday, February 1, 2010, Benjamin Moore launched their new e-store to sell Benjamin Moore products online. If you go to their homepage, they give you the option to buy all of your paint and painting supplies, shipped right to your front door. Presently, this site is available to US residents only but it is evident that in the near future it will be available to Canadians too. In fact, if you go to their site, you will see that where you enter your state, it shows a province and postal code option.

Retail stores are outraged by this because for as long as we have been in business, it has been Benjamin Moores promise to protect, support, maintain and respect the independent paint dealers. This has always been a comfort to us with the competition of the big box stores and technologies that have killed many small businesses. Not only did Benjamin Moore tell their retailers frequently about their promise but they also put it in writing on all opening pages of price lists and catalogues. It was titled, Declaration Of Policy and it reads:

To protect the Independent Paint Dealer by maintaining policies that afford opportunities for profit and business growth in a highly competitive market.
To support the efforts of the Independent Paint Dealer to increase paint sales to consumers, painting contractors and industry within the dealers service area.
To maintain product quality, service and price at levels competitively advantageous to the independent Paint Dealer.
To respect the Independent Pain Dealers rightful opportunity to operate without direct selling competition from the supplier.
Today thousands of Independent Paint Dealers selling Benjamin Moore & Co.s products in the United States and Canada know from experience that the companys strict adherence to these policies is the dealers assurance of a business relationship that fosters continuing growth and prosperity.

We havent seen this declaration on our documents in a while. This was a promise made before Benjamin Moore blossomed into the huge multi-million dollar company it is today. It is because of its thousands of independent paint dealers who have worked hard to give Benjamin Moore its prestigious reputation. Was this declaration of policy made just to appease the retailers mind for the time being? Now that Benjamin Moore made it where they are today and no longer need us, does the declaration no longer stand? We feel used, not protected, not supported and not respected to say the least.

We like your idea of a website to compliment our stores with great advice, ideas and product information. Wed love for you to do what you did in the past, which was to direct those customers from your site to our friendly, helpful and personalized retail stores.

We, the undersigned, call on Benjamin Moore Paints to refrain from becoming our competition and selling their products online. We have spent years selling and building your reputation and business, we refuse to let you kill ours. We have proven to be determined, dedicated individuals who have been successful. We will use this determination to make sure that Benjamin Moore does not continue to sell their products online.

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Goal reached !
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Latest Signatures

  • 03 January 2016200. Chris C Business name Partners Paint & Paper City & Province/State exeter, st marys, clinton, seaforth - Ontario
  • 03 January 2016199. John W
    Is this leveraging the brand? or the Dealer? Business name Aboff's Commack City & Province/State Commack NY Phone number 631-521-6574
  • 03 January 2016198. Frederic B
    I support this petition
  • 21 December 2015197. Michael H
    I support this petition
  • 11 December 2015196. Steven Tr
    I support this petition
  • 10 December 2015195. Not Asoutha
    BM..... raised shipping costs, raised prices, removed volume discounts, SSpec is not even close to being competitive anymore. Then the chutzpa to complain sales are down! We've decided to add another line. We will switch most customers to this new line. O
  • 07 December 2015194. Jim W
    В Business name Sioux City Paint and Dec City & Province/State Sioux City Iowa Phone number 712-252-0561
  • 19 November 2015193. Roberto Ab
    I support this petition
  • 17 November 2015192. Lofi Ep
    Shame on BM. Business name Color Wheel, VA City & Province/State VA
  • 14 November 2015191. Michael H
    I support this petition
  • 07 November 2015190. Jerry J
    We have been loyal since 1942, we only ask the same in return Business name Harrison Paint Co of Baton Rouge Inc. City & Province/State Baton Rouge, LA Phone number 225-355-2568
  • 01 November 2015189. Ray J
    I support this petition
  • 31 October 2015188. Ari M
    I support this petition
  • 14 October 2015187. Christine G
    I support this petition
  • 05 October 2015186. Bob A
    According to Mr. Abrams, I have been successfully selling Benjamin Moore Paint to 4\% of the population. I am therefore, taking on two additional product lines in order to sell to the remaining 96\% of the population that can't afford Benjamin Moore Paint
  • 29 September 2015185. Andrea B
    I support this petition
  • 09 September 2015184. Tom M
    I support this petition
  • 03 September 2015183. Thomas Addisonj
    Independent Benjamin Moore dealers have a lot of skin in the game. Weve committed vast sums of time, energy and resources to selling and promoting the Benjamin Moore brand. For all our efforts which include investing in the Gennex platform and related inv
  • 28 August 2015182. Rick C
    I feel betrayed by the company who vowed to protec me against other competition that could hurt my business Business name Supreme Paint City & Province/State Redondo Beach, California Phone number 310-540-4456
  • 29 July 2015181. A Hendrix
    disgusting Business name a City & Province/State a Phone number a
  • 24 July 2015180. Lee Annh
    If Benjamin Moore wants to enter the online shopping world, then why don't they take that lovely web site that they want all of us to have and add an online store function so each dealer can sell paint online and keep the sales where they belong in our ha
  • 11 July 2015179. Erik Y
    Leave the retailing to us. If you want to do e-commerce, only make it available to people that don't live near an independent retailer. This is what Mythic Paint does. Business name Ace Hardware Weaverville City & Province/State Weaverville, NC Phone
  • 10 July 2015178. Bill E
    We do not allow certain employees from BM back into our store after we were treated with so little respect. We added another line of paint, PL three years ago. It was easy to sell. Business name Upstate Color Center City & Province/State Easley, SC P
  • 02 July 2015177. Steve B
    a take over of our independents Business name Paint Mart Inc City & Province/State MA
  • 01 July 2015176. Tony C
    I support this petition
  • 20 June 2015175. Chris B
    I support this petition
  • 14 June 2015174. Donald P
    Stand by your promise. Business name Bryant Tire & Appliance, Inc. City & Province/State Bartlett, TN Phone number (901)229-0545

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Raul CooperBy:
Justice, rights and public orderIn:
Petition target:
Benjamin Moore & company


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