Pepsi to Reinstate Ludacris sign now


We the undersigned demand that Pepsi reinstate the Ludacris promotional campaign. On August 30, 2002 Pepsi pulled the plug on a national campaign featuring Ludacris after Fox News Channel's Host Bill O'Rilley (yes the same Bill O'Rilley who slithered upon the scene as the host of Inside Edition, a daily "news show" which not only lowered the standards of professional journalism, but is partially responsible for the "yellow journalism" and sensationalism we see in the news today).

Ever the opportunist, on August 27, 2002, O'Rilley attacked Ludacris and called Pepsi "immoral" for using him in a national campaign aimed at the hip hop nation. O'Rilley went on to to describe Ludacris as a thug and blasted the rapper's lyrics which he said glorified getting drunk, selling drugs, fighting and degrading women.

Responding to O'Rilley, Pepsi dropped Ludacris from their promotional campaign and released the following statement:

"We have a responsibility to listen to our consumers and customers, and we've heard from a number of people that were uncomfortable with our association with this artist. We've decided to discontinue our ad campaign with this artist and we're sorry that we've offended anyone."

Later, O'Rilley commended Pepsi for dropping Ludacris and released the following statement:

"Well, we applaud Pepsi's decision but there's a bigger story here, and that is a growing trend in America to reward disgraceful behavior."

We the undersigned come together to notify Pepsi that Bill O'Rilley does not speak for the hip hop community...nor does he speak for the majority of Americans. While Bill O'Rilley has made a professional career out of attacking others and spinning the truth, artists such as Ludacris have made theirs based on their own efforts. While we stop short of blaming racism as Mr. O'Rilley's motivation, we will point out that he did not take offense at Pepsi's campaign featuring Britney Spears...nor did he speak out against her lifestyle which many find offensive, particularly women who comprise of more than half of the country's population.

Just as Mr. O'Rilley is in no position to speak for women, he is in an even less position position to speak out on behalf of the hip hop community...a community he not only knows, nothing, if anything about, but a community his actions and words have repeatedly shown he is biased against and takes offense at. Mr. O'Rilley does a great disservice by singling out and blaming rap music for our social ills. Applying his logic, what does that say about movies and video games??? And if he really believes in his statement, why doesn't he speak out against Quintin Tarintino (Pulp Fiction, Resevoir Dogs), Al Pacino (Scarface, Godfather) or any of the many video game manufacturers? One reason, it's easy and profitable to attack rap artists without any fear of reprisal.

We would like to ask Pepsi to reconsider it's actions and to reinstate Ludacris as it's spokesperson. Until then, we will not purchase any Pepsico products, including, but not limited to Pepsi, Pepsico International, Frito-Lay International, Tropicana Products, Inc., Gatorade, Quaker U.S. Foods and PepsiCo Beverages and Foods North America.

And to Mr. O'Rilley, to quote Ludacris,

"Move, bitch, get out the way!"
- from the single "Move B***h", WORD OF MOUF


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Goal reached !
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Latest Signatures

  • 04 December 2015150. J Ermelh
    Your FUCK O'RILLEY City Representin' Allendale, SC
  • 02 November 2015149. Lisa Mb
    I support this petition
  • 25 October 2015148. Johanna B
    I support this petition
  • 24 October 2015147. Mr Dumba
    I support this petition
  • 29 September 2015146. Brent A
    Your Ludacris is my cousin so bill should stop hatin' holla at ya boi luda! City Representin' I Rep All Of TX(From Huntsville, Houston,GalvestonAnd Also Agusta,GA)
  • 19 August 2015145. Doug H
    Your Bill O'Rilley, Bill O'Rilley, Bill O'Rilley can eat a big fat diiicck City Representin' High Point, North Cakalaka
  • 06 July 2015144. Sarah W
    I support this petition
  • 29 June 2015143. Mainalei Shields
    Your i think it was an act of racism and if he was doin all that was said... who cares??? thats why they made ear plugs, stickem in ur ears if you dont wanna listen to what he says... Oh and what happened to FREEDOM of SPEECH??? City Representin' harbor
  • 05 April 2015142. Chrystal B
    Your The REAL point is that freedom of speech is being ignored. It does not matter what that "Wanna be a Racist" has to say. He is nobody because all he does is sit and judge people everyday. God is the only one who has that right. Pepsi is simply CONFUS
  • 18 February 2015141. Marisa Kavanaughhogansr
    I support this petition
  • 30 January 2015140. Roxy Peterson
    Your luda is my boi! City Representin' vegas baby!
  • 24 October 2014139. Joel M
    Your Bill is a B***h City Representin' Orland, Cali
  • 31 July 2014138. Krafty Barry
    I support this petition
  • 24 July 2014137. David M
    Your O'Reilly should not be able to affect corporate policy by stirring up his own ratings. City Representin' New York, NY
  • 05 April 2014136. Akpene S
    I support this petition
  • 15 March 2014135. J Mw
    Your As a student at prodominately and historically white school in eastern NC that publically endorses and carries pepsi products, I think that you, PepsiCo, should know that I will NOT pour your double standard filth into my temple any longer! City Rep
  • 17 January 2014134. Chasity Lynnh
    Your Pepsi sux anyways...Im going to get a coke. Luda aint doing anything any worse than those hellion Osborne kids. This is all just crap. As long as Luda keeps puttin out the fire beats he is, I dont care who he advertises for. City Representin' Atlant
  • 21 December 2013133. Crystal C
    Your Luda lives loud like timmy and he rocks my socks off! City Representin' Nacogdoches, and Kingwood Texas
  • 28 November 2013132. Charleen D
    I support this petition
  • 21 November 2013131. Paul Jaquiningocj
    I support this petition
  • 28 October 2013130. Chris H
    I support this petition
  • 27 August 2013129. Tanesha Horton
    I support this petition
  • 27 August 2013128. Shanni Vaughan
    Your I believe in and support freedom of expression. It is unfair to criticize one aspect of this medium without looking at the rest. (I.E. Video games, movies, music, etc.) City Representin' Atlanta
  • 26 June 2013127. Lily C
    I support this petition
  • 11 June 2013126. Ms M
    I support this petition
  • 25 April 2013125. Erica Am
    I support this petition
  • 26 January 2013124. Julie S
    I support this petition

browse all the signatures

Edward HobbsBy:
School and EducationIn:
Petition target:
Pepsico International, CEO Steven S Reinemund and Frito-Lay International, Tropicana Products, Inc., Gatorade, Quaker U.S. Foods and PepsiCo Beverages and Foods North America


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