Dove's Commercial in the Middle East is Unacceptable sign now

To Whom it May Concern at Dove,

I am writing to you as a deeply concerned customer. I have
been using Dove soap and products for my entire life- we
never used any other soap growing up. When I heard about
Dove's "Campaign for Real Beauty" and "The Dove Self-Esteem
Fund" while I was home in California I was very pleased
with the concept. I was happy to see girls and women
encouraged to be themselves and to be more confident about
and satisfied with who they are and how they look. As a
teacher I constantly come across girls who are lacking in
self-esteem and who suffer from negative body images.
Imagine my utter dismay and disgust as I watched a Dove
commercial on the Arab satellite channel MBC 1. I am
currently living and working in Cairo, Egypt. In the
commercial three different Arab women with three different
hair types are shown. One of the women is shown eating
chocolate and she says that she loves chocolate. She then
says that the weight gain which comes with eating chocolate
"kills her". What comes next is the most outrageous part,
this young, beautiful woman is then shown weighing her self
on a bathroom scale and the scale reads 49.8 kilograms- A
lightweight by all means. This poor girl then proceeds to
pretend to shoot herself in the head as she is upset with
her weight. How is it that you find this commercial
acceptable to air in the Arab world when you claim to be
campaigning against the pressures women face to fall into
defined notions of beauty? The commercial has so outraged
me, and many of my friends, see below, that I am ceasing all
my purchases of Dove products until the commercial is pulled
from the air and an apology is issued. I eagerly await
your response.

Rania Lashin

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Goal reached !
250 / 100

Latest Signatures

  • 28 December 2015250. Delappe R
    I support this petition
  • 26 December 2015249. Mahwish B
    I support this petition
  • 22 December 2015248. Halema B
    I am very suprised to hear that 'Dove' would air a commercial ad like this... I live in the U.K. so I haven't seen an 'Dove' ad described as it is in this prostest. I myself do by 'Dove' produces all the time because of the commercial ads that come on air
  • 20 December 2015247. Farida D
    I support this petition
  • 18 December 2015246. Shararah Hartman
    Your commercial contradicts the stereotype you are trying to abolish.
  • 12 December 2015245. L A
    I support this petition
  • 28 November 2015244. Muttahera W
    Dove ought to be more responsible for the images and messages they portray, Holding the moral high ground on the issue of Women's body image and self esteem should not permit Dove to make such serious errors of judgement in their advertising without censu
  • 23 November 2015243. Bassam I
    Please refrain from very harmful commercials! Your hostile commercial airing in the Middle East has made many of your Muslim and Middle Eastern customers disappointed. Many of us will not purchase any of your products until you immediately cancel this abs
  • 23 November 2015242. Noufal I
    Dove should really think about the psychological effects these ads have on impressionable teenage girls.
  • 22 November 2015241. Nadia J
    I support this petition
  • 12 November 2015240. Nesrene T
    Dove's efforts to undermine the Muslim community are in VAIN
  • 07 November 2015239. Humera R
    I support this petition
  • 02 November 2015238. Rania Ela
    I support this petition
  • 27 October 2015237. Sam Freeman
    This is outrageous !! I will no more buy Dove products, and discouarge everyone would do.
  • 27 October 2015236. Malik Rangel
  • 17 October 2015235. Kayas M
    Anorexia Nervosa is a disease. Dove is spreading it like butter with this advert.
  • 14 October 2015234. Zahra Solis
    Double standards or what!??
  • 06 October 2015233. Intisar M
    I support this petition
  • 06 October 2015232. Kamrul I
  • 01 October 2015231. Tokeer Hutchinson
    this is ludicrous!!!
  • 30 September 2015230. Abdul M
    I support this petition
  • 21 September 2015229. Yaqoob J
    I support this petition
  • 13 September 2015228. Abid A
    I support this petition
  • 26 August 2015227. Amina C
    I support this petition
  • 23 August 2015226. Muttaqi Ray
    Distasteful Ad.
  • 21 August 2015225. Hafsah C
    I support this petition
  • 20 August 2015224. Safeena Hernandez
    I support this petition

browse all the signatures

Angelia LeeBy:
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