Boycott the Jordan Brand "Thunder & Lightning" Pack on 8/23/06 sign now

On 8/23/06 (Wednesday), Jordan Brand has decided to release 2 shoes to the public with an enormous price tag. The Black/Yellow and Tour Yellow/Black Air Jordan IV, dubbed as the "Thunder and Lightening" Pack will debut at an unheard of price of $250 for the "Tour Yellow" colorway and a whopping $500 for the Black/Yellow colorway.

Did I mention that the Yellow shoe comes with a T-shirt, and the Black/Yellow comes with a jacket? THIS for $250 and $500

Unheard of and completely ridiculous.

As the saying goes, "if you don't stand for something, you will fall for everything". At this point, JB (Jordan Brand) is using this particular pack as a "test run" to see exactly how far they can push you into shelling out your hard-earned money, for a less than excellent (quality-wise) product. A few knowledgable insiders have already confirmed that. If we buy this package for those prices, WHO KNOWS what the next package will be priced at? $750? $1000? As longtime JB consumers, we need to put an end to this right away.

Who are these shoes catered to? Who are they marketed to? $250 and $500 is an extreme amount for any shoe, let alone a Jordan...what kid can throw away this much money at one time, and what parent can afford it? This is by far the WORST marketing scheme that JB has ever came up with, and it's up to US not to buy into the hype. This directly shows how they do not care about the consumer AT ALL.

PLEASE sign this petition and let JB know how you feel about the pricepoints of this item, and how you will stand your ground and not purchase it.

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Goal reached !
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Latest Signatures

  • 23 February 20161000. Justin Goyetteniketalkidb
    The past couple of years have resulted in the utter abomination in a hobby that once used to be practiced out of love
  • 14 February 2016999. Danny H
    Retarded price tag...I thought the $100 XXI leather bball was foolish enough....
  • 10 February 2016998. Trey Munoz
    over priced and you have to pay 500 or 250 dollars even if you just want to buy the shoes its a scandle
  • 05 February 2016997. Brian V
    I'm outraged
  • 20 January 2016996. Gabriel G
    Please consider a price drop for future online releases or improve quality of product.
  • 15 January 2016995. Klever J
    JB you need to produce quality shoes we demand with NIKE AIR before raising the prices on JB shoes with T-shirt/Jacket we don't demand/need.
  • 13 January 2016994. Aaron W
    Hopefully JB is paying attention
  • 11 January 2016993. Jack S
    The fact that JB is using this pack as a test-run is outrageous. Yes, supply and demand is business but Jordan has always been more than a business. It's been a hobby, a following. Not because they were limited, expensive, hard to get, etc. It was loyalty
  • 08 January 2016992. Chris Buckley
    The first thing that came to mind when i saw the JB email for these shoes was "WTF!".
  • 07 January 2016991. Justyn Mccarthy
    tooooo over priced for a shoe with ridiculous cheap material
  • 04 January 2016990. Rontavious G
    I think that this is beyond ridiculous..regardless if you can afford it or not. I don't think their is no way to justify setting a price this high for such low quality in shoes. I really hope that they see this and they nip it in the bud befre it really g
  • 02 January 2016989. Matthew Best
    $250 and $500 for shoes that don't even look good. I don't think so. That $200+ is better spent elsewhere.
  • 26 December 2015988. Diplomaticimmunity Arnold
    This is the worst, JB what were you thinking? You really screwed up this time.
  • 20 December 2015987. Charles Burton
    this is definately a bad idea, the fans hate crap like this
  • 11 December 2015986. Carlos G
    Please stop these outrageous bundles, and start improving on the quality of retros that you release.
  • 09 December 2015985. David N
    500 is just too much for shoes and a jacket. JB needs to remember not everyone is rich.
  • 06 December 2015984. Cory B
    I am a teenager and MJ is my idol...I collect his art pieces (shoes) in respect to him....I am greatly disappointed that the company does not care about its customers like the customers care about Jordan.
  • 05 December 2015983. Deon Wilcox
    I dont want a high price shoes such as that
  • 02 December 2015982. Tim Odom
    no nike for me :)
  • 19 November 2015981. Mike Mcclain
    BOYCOTT THISS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • 18 November 2015980. Jasmine Nunez
    im a 13 year old girl im a real big fan of your sneakers and the Jb(jordan brand) i think its ridiculous how they r getting more and more expensive and my parents do not have this kind of money to dish out everytime i need/want sneakers wat about inna few
  • 10 November 2015979. Raman N
    500 is an outrageous amount to pay for a pair of any shoes let alone the ones made by Jordan Brand
  • 19 October 2015978. Adam F
    Remember when Jordan's sold for $100? I remember when the 12's came out, and $135 was a LOT of money to spend on shoes. But back then, the quality of the shoes were far superior to any other company. Now, these Jordan's are comparable to Stephon Marbury's
  • 19 October 2015977. Damian Antonior
    signed...stop the madness!!
  • 12 October 2015976. Theconditioner Caldwell
    In my opinion, Jordan Brand has become followers instead of leaders, which significantly contrasts the image of the man himself. They are following the trends of todays youth in order to increase profits. Yes, Jordan Brand is a business; however, the dire
  • 10 October 2015975. Vik Li
    price is way to high... $500?? man listen
  • 06 October 2015974. Erick Castaneda
    JB... What are you thinking i cant buy those rediculous prices ....Am just 14 ...i think your going to far with these online exclusive...Just trying to steal our money for some lame sneakers .Probably these sneakers wont last that long

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Shelby AlvarezBy:
Culture and SocietyIn:
Petition target:
Nike/Jordan Brand


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